Paula sounds off about hype that claims viral videos as “free” marketing without disclosing the real costs of production and takes a stab at unraveling the true cost of a very popular “free” viral campaign that includes at least five cameras, lighting, and a few thousand dollars in post production among other unacknowledged costs.
Tag Archives: youtube
Web 2.0 in 4.5 minutes
February 8, 2007 – 12:03 pm
For those who are trying to understand what web 2.0 really is — here’s an abstract explanation that I stumbled across on YouTube.
Youtube Swallowed up by Google
October 11, 2006 – 10:21 am
Whew – what a weekend! While Canadian online marketers were digesting their Thanksgiving dinners, our compatriots to the south were abuzz with the news that Google had come to terms with the founders of Youtube and signed a deal to acquire the Internet’s hottest interactive media and social networking site for a mere $1.8 billion. [...]
