Tag Archives: search optimization

Add Facebook Profile Optimization to Your Marketing Plan

A recent experiment by The Daily Beast (Thomas Weber) unveiled some interesting trends in the way Facebook displays your friends’ status updates and other content that they share. (And conversely, chooses how to display information from your profile on your friends’ pages). If the observations of the Beast are anything to go on, the Facebook [...]

Tracking Outbound Links

Google Analytics offers a great tool to manually track your outbound links. It’s always beneficial to see how users are navigating through your website and the ability to track the outbound links they click is also helpful. Tracking outbound links can be used for several purposes. If you offer a web advertisement on your site [...]

The Little Black Dress of Online Marketing

Seth Godin had an interesting post this week on how long it takes to be successful (10 years?) and, more importantly, on what it takes. It was refreshing to see a reminder from one of the web’s great visionaries that quite often the “bright, shiny new object” in the form of the latest and greatest [...]