How to Stop Wasting Money on Dead Email Addresses – Step 5 You’ve now got a solid database of subscribers who care about your brand, are interested in hearing from you and want to be part of your program. Look after them. Pay attention to the feedback they gave you during the re-engagement campaign and [...]
Tag Archives: email
Ask Aunt May: Make Your Emails Point The Way
March 30, 2010 – 10:00 am
Dear Aunt May, I send my subscribers some really great deals but it seems like nobody’s buying? Hardly anyone clicks on the offers in my emails, and even when they do, I’m not sure they’re actually buying. Help! Signed, Dazed & Confused Dear Dazed, I went to do some Easter shopping yesterday to spend too [...]
Designing for Lotus Notes
August 24, 2006 – 1:01 pm
If you’re a B2B marketer, you’ve almost certainly run smack into the brick wall of Lotus Notes. Many larger businesses continue to use older versions of Lotus Notes (older than R5) within their enterprise email platform – and that can make life very interesting for email marketers. What’s the problem with older versions of Lotus [...]
