How to Stop Wasting Money on Dead Email Addresses – Step 5 You’ve now got a solid database of subscribers who care about your brand, are interested in hearing from you and want to be part of your program. Look after them. Pay attention to the feedback they gave you during the re-engagement campaign and [...]
Tag Archives: Email Marketing
Step Four: Say Goodbye
April 2, 2010 – 8:50 am
How to Stop Wasting Money on Dead Email Addresses – Step 4 OK, you’ve launched your re-engagement campaign, sent follow up reminders and still a good portion of your lapsed list hasn’t re-engaged. This could be as low as 10% of your list or as high as 50% (or higher). It’s been our experience that [...]
Step 2: Segmenting Your Database
March 31, 2010 – 8:39 am
How to Stop Wasting Money on Dead Email Addresses – Step 2 A good rule of thumb is that anyone who has engaged with an email campaign in the past 12 months is a potential customer. Anyone not responding for 12 months or longer might be worth getting rid of. But not quite yet! Segment [...]
