Step Four: Say Goodbye
Posted on April 2nd, 2010 by JadenHow to Stop Wasting Money on Dead Email Addresses – Step 4
OK, you’ve launched your re-engagement campaign, sent follow up reminders and still a good portion of your lapsed list hasn’t re-engaged. This could be as low as 10% of your list or as high as 50% (or higher). It’s been our experience that most of the time it falls somewhere in the middle.
It’s time to break out the Kleenex and say goodbye. Don’t grovel, just quietly remove anyone who still falls into the lapsed category from your database.
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