I am listed. Now what do I do? If your email server is listed on an RBL, chances are that your carefully crafted messages aren’t actually getting through to some of your subscribers. RBL stands for Realtime Blackhole List, a list of IP addresses known to have distributed spam emails. Companies can subscribe to an [...]
Category: Tutorials
Tutorial: Write subject lines that sizzle
March 22, 2006 – 12:28 pm
No email message is successful unless it gets read. Your subject line plays a big role in enticing your readers to open your emails. Here are the top ten tips for writing an effective subject line: Keep it short Ideally, your subject line will contain no more than 50 characters including spaces and puntuation. Leave [...]
Tutorial: Test an email campaign
March 22, 2006 – 12:27 pm
So, the copy is written. The email has been coded and uploaded into your email management system. You’re ready to go. Or are you? Pre-flight testing is the critical last step in just about every possible advertising and marketing activity. It’s the final stop before the point of no return. The same is true for [...]
