In today’s inbox environment more than 50% of readers use the preview pane to decide if they want to read your message. The horizontal preview pane is most popular by a margin of 3 to 1. As well over 95% of email clients block images. This means the most valuable real estate in their inboxes [...]
Category: Toolbox
The 5 Big Differences Between Web Design and Email Design
October 23, 2006 – 11:34 am
The Web browsing Audience today mainly uses 2 browsers, FireFox (27%) and Internet Explorer (55%) where as depending on your email list the majority of your messages could be rendering in up to 10 different email clients. This is the biggest challenge and difference between Web Design and Email Design. Email Design and Web Design [...]
Smaller Font Size Encourages Focused Reading
September 14, 2006 – 12:22 pm
You’ve probably heard of the Poynter Institute’s now infamous Eyetrack studies that reveal how visitors to your website scan pages, what they focus on and what they miss. These are the studies that first revealed the issue of banner blindness in 1999. The last Eyetrack Study (Eyetrack III) was released last year and contained over [...]
