Category: Social Media

Articles relating to the effective use of social networks and campaigns that leverage social media and social networks to successfully communicate a marketing message.

Coca Cola Uses Viral Video and Social Media to Leverage Their Green Initiative

The Coca Cola Live Positively Network has just released a new viral video for their green initiative. Coca Cola released a humorous viral video that featured several people with coke bottles stuck to their hands. In short the resolution to this sticky coke bottle problem was to recycle them. The campaign has been spread through [...]

Ask Aunt May: Social Media – What’s Right For You?

Dear Aunt May, I keep hearing about social media and how I should be participating to market my business. That it’s free and everyone is doing it. There’s so much hype and pressure to conform, but I just don’t see how spending all my time on sites like Twitter and Facebook is going to help [...]

Facebook’s New TOS Worrisome for Mom’s

We have to find a better way of managing online copyright than Facebook’s new Terms of Service. This give away all your rights to us approach isn’t new – I’ve been dealing with the debate since I first started negotiating web deals over 15 years ago. Back then it was professional writers who were up [...]