The grande dame of social media platforms, Facebook dominates social interactions on the web. Yet as B2B marketers, we tend to dismiss the platform as, quite simply, “not for us”. This is a mistake, as a few innovative and forward-thinking companies have proven otherwise. Yes you sell business products or services to other businesses. Or [...]
Category: Social Media
A Peak Under the Hood of a “FREE” Viral Video.
April 4, 2011 – 3:12 pm
Paula sounds off about hype that claims viral videos as “free” marketing without disclosing the real costs of production and takes a stab at unraveling the true cost of a very popular “free” viral campaign that includes at least five cameras, lighting, and a few thousand dollars in post production among other unacknowledged costs.
Add Facebook Profile Optimization to Your Marketing Plan
October 25, 2010 – 11:54 pm
A recent experiment by The Daily Beast (Thomas Weber) unveiled some interesting trends in the way Facebook displays your friends’ status updates and other content that they share. (And conversely, chooses how to display information from your profile on your friends’ pages). If the observations of the Beast are anything to go on, the Facebook [...]
