Category: Search Marketing

Articles and content dealing specifically with search engine optimization and search marketing campaigns.

New Organic Referrer URLs from Google

Google is changing the way it formats referrer URLs for organic search results. The change won’t mean much for the average searcher, but could play havoc with the information in your analytics…

Ask Aunt May: Search Engine Marketing

Our marketing manager is suggesting we include something called Google Adwords in our search marketing budget. Is it really necessary to pay for search engine traffic? Adwords, Portland, OR A: Dear Adwords, Hey, is it really necessary to pay for parking tickets? You might be ok if you ignore them. On the other hand, you [...]

Ask Aunt May: SEO

I’m the VP of Marketing for a national distributor of nuts and bolts. We’ve just launched a new consumer ecommerce portal where the home-handyman can order specialty hardware at great prices. I know that search engines are still a solid way to build traffic to a new website and I found a service that offers [...]