Searches engines consider www.example.com and example.com as two separate websites/domains that can cause some potential search ranking issues. The back links will be shared between the two URL’s for your domain rather than just one. By using the mix of two URL’s you are splitting the potential benefit of valuable link popularity. How do you [...]
Category: Search Marketing
Google Sitelinks Improve Search Results for your Brand
August 18, 2011 – 10:06 am
Google has recently updated their display of sitelinks in search results. It’s larger and more prominent. For some it fills the entire screen. This is great news for any brand with a top page ranking in google as they have now obtained a lot more valuable real estate. Google sitelinks help visitors move through your [...]
Tracking Outbound Links
September 16, 2009 – 7:41 am
Google Analytics offers a great tool to manually track your outbound links. It’s always beneficial to see how users are navigating through your website and the ability to track the outbound links they click is also helpful. Tracking outbound links can be used for several purposes. If you offer a web advertisement on your site [...]
