On Wednesday, Limelight Networks – a provider of content delivery and interactive advertising platforms – shared some interesting market trends during their first ever financial analyst day. Among them – online video now accounts for 51% of the total traffic on the web. Even when you adjust this number for the reality that video files [...]
Category: Mobile Marketing
Blackberry inserts promotional offers into customer emails.
November 21, 2008 – 11:56 am
The practise of inserting advertising messages into private emails – especially when you’re paying the carrier for the service of delivery – makes me edgy. On the other hand, what a great new revenue stream for Canada Post…
Amazon Radio?
April 15, 2006 – 1:00 pm
The convergence of corporate branding and information media is accelerating, albeit largely un-noticed by most of us. Don’t believe me? Check out Amazon’s recently launched Amazonwire (amazon.com/podcast) – a monthly audio podcast about music, books and movies, featuring interviews with the creators. You can catch recent shows free at Amazon’s website, then subscribe to receive [...]
