Designing the perfect eBlast or Newsletter that gets results is an art much like designing a website or application. When creating an email message there are several crucial elements to keep in mind to ensure the best possible results. It’s time to pull out your HTML email checklist and go through your latest email design [...]
Category: Email Marketing
Consumer Trust in Email Brand Mentions Second Only to Editorial
April 5, 2010 – 9:00 am
While it’s no surprise that brand references embedded in online editorial are the most trusted source of brand information, the high trust value of email is positive news for marketers. 51% of consumers “very likely” or “somewhat likely” to read and respond to brand messaging within an email message making this channel one of the most under-utilized in Canada.
Step Five: Stay In Touch
April 3, 2010 – 8:53 am
How to Stop Wasting Money on Dead Email Addresses – Step 5 You’ve now got a solid database of subscribers who care about your brand, are interested in hearing from you and want to be part of your program. Look after them. Pay attention to the feedback they gave you during the re-engagement campaign and [...]
