Category: Glossary

Useful index of common online marketing terms, shorthand and jargon with a simple, plain English definition of what they mean.

Privacy Policy

A clear description of how a company uses the email addresses and other information it gathers via opt-in requests for newsletters, company information or third-party offers or other functions. If you rent, sell or exchange your list to anyone outside your company, or if you add email addresses to opt-out messages, you should state so [...]

Simple Mail Transfer Protocol (SMTP)

SMTP is the most common protocol for sending email messages between email servers.

Spam

The popular name for unsolicited commercial email. However, some email recipients define spam as any email they no longer want to receive, even if it comes from a mailing list they joined voluntarily.