Category: Glossary

Useful index of common online marketing terms, shorthand and jargon with a simple, plain English definition of what they mean.

meme

a fad, trend or fashion that is popular with a specific target audience. A theme or muse on which to build a campaign.

What is an SPF Record?

An SPF record is a small text file that tells ISPs who you are, and what domains you will send legitimate email from. You publish this file…

Social Media Optimization

Social Media Optimization or SMO takes the principles of Search Engine Optimization (SEO) and applies them to social websites such as YouTube, Flickr, MySpace, Digg, and Netscape. Companies, people or organizations create an online presence on these websites with the goal of increasing visibility, exposure, or managing their reputation