Paula sounds off about hype that claims viral videos as “free” marketing without disclosing the real costs of production and takes a stab at unraveling the true cost of a very popular “free” viral campaign that includes at least five cameras, lighting, and a few thousand dollars in post production among other unacknowledged costs.
Category: General Marketing
Email Marketing Best Practices
November 29, 2010 – 2:50 pm
Designing the perfect eBlast or Newsletter that gets results is an art much like designing a website or application. When creating an email message there are several crucial elements to keep in mind to ensure the best possible results. It’s time to pull out your HTML email checklist and go through your latest email design [...]
Add Facebook Profile Optimization to Your Marketing Plan
October 25, 2010 – 11:54 pm
A recent experiment by The Daily Beast (Thomas Weber) unveiled some interesting trends in the way Facebook displays your friends’ status updates and other content that they share. (And conversely, chooses how to display information from your profile on your friends’ pages). If the observations of the Beast are anything to go on, the Facebook [...]
