The PNE’s outstanding “100 Years of Fun” integrated marketing campaign promoting the centennial Fair at the PNE has earned the organization the coveted “2011 Marketer of the Year” award. BCAMA selected the PNE for having successfully positioned itself as a premier year-round entertainment destination in the midst of the most challenging economic climate in decades. [...]
Category: General Marketing
Google Sitelinks Improve Search Results for your Brand
August 18, 2011 – 10:06 am
Google has recently updated their display of sitelinks in search results. It’s larger and more prominent. For some it fills the entire screen. This is great news for any brand with a top page ranking in google as they have now obtained a lot more valuable real estate. Google sitelinks help visitors move through your [...]
5 Key Facebook Tips for B2B Marketers
July 22, 2011 – 2:48 pm
The grande dame of social media platforms, Facebook dominates social interactions on the web. Yet as B2B marketers, we tend to dismiss the platform as, quite simply, “not for us”. This is a mistake, as a few innovative and forward-thinking companies have proven otherwise. Yes you sell business products or services to other businesses. Or [...]
