The PNE’s outstanding “100 Years of Fun” integrated marketing campaign promoting the centennial Fair at the PNE has earned the organization the coveted “2011 Marketer of the Year” award. BCAMA selected the PNE for having successfully positioned itself as a premier year-round entertainment destination in the midst of the most challenging economic climate in decades. [...]
Category: Feature
Does Your B2B Sales and Marketing Program Have a Flat Tire?
August 4, 2011 – 8:27 am
Ever driven a car with a flat tire? I bet you didn’t get very far! A flat tire can turn a smooth, effortless ride into a very bumpy journey. And the further the car travels on the flat, the greater the damage that will be done, not only to that wheel’s rim, but to the [...]
5 Key Facebook Tips for B2B Marketers
July 22, 2011 – 2:48 pm
The grande dame of social media platforms, Facebook dominates social interactions on the web. Yet as B2B marketers, we tend to dismiss the platform as, quite simply, “not for us”. This is a mistake, as a few innovative and forward-thinking companies have proven otherwise. Yes you sell business products or services to other businesses. Or [...]
