Branding Online Video

Posted on June 24th, 2010 by Jaden

Successful Branding of Online Video

Canadian’s have embraced online video entertainment says a recent comScore Canada survey. The Internet population of Canada watches more online video on average than the U.S, U.K., Germany, and France. In February of 2009 Canadians watched approximately 10 hours of online video.

So what does this mean for your brand?
Clearly there is a demand for high quality video, which is great news for any businesses looking to market their brand online using video. Several brands are already marketing themselves with Internet video and capitalizing on their target audience by providing them with relevant entertaining information that brings leads back to the company.

Manufacturing companies market training videos to their customers
If you have ever wanted to know how to install a brand new home theatre, a kitchen sink, or re-surface your deck for the summer, there are videos out there that will show you someone’s interpretation of the right way to do it. Manufacturing companies are losing their ability to brand their products because of this. Investing in creative and entertaining training videos that brand your product will get the message across that you are the expert and keep your brand consistent.

Retail companies are missing out on great viral opportunities
Retailers set trends on a daily basis, selling incredible products that are seen on the street immediately. Videos are created by excited new product owners to show off their latest purchase, but the number one question everyone wants answered isn’t usually provided: “Where did you get that?”

Using a branded video could expand these trends and increase sales at the very location the product was purchased.

If you consider that on a regular basis one of the most viewed videos on youtube is a young female giving lessons on how to apply makeup to achieve some of the latest styles. Imagine the success of that video branded to a retail outlet such as MAC Makeup.

Financial institutions are missing a new demographic to provide helpful information to
Many financial institutions today rely on direct mail to keep their members informed of recent changes and upcoming investment opportunities the bank is offering. The messages are written in a standard professional tone that are definitely informative but don’t relate to a younger demographic. Most companies are shying away from direct mail with means to protect the environment and push their business plan online. The younger demographic are more tech savvy and will relate to the Internet in a much stronger way. Online video is a great way to grasp the attention of this younger age group and educate them on successful planning for their future investments.

The list of possibilities for successful branded online video is endless. The best approach is to find your niche, and look at who your audience is. How will they embrace your company once you provide them with some wonderful entertainment at no extra cost?

Tagged with: branded video • corporate video • online branding • video branding

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