The grande dame of social media platforms, Facebook dominates social interactions on the web. Yet as B2B marketers, we tend to dismiss the platform as, quite simply, “not for us”. This is a mistake, as a few innovative and forward-thinking companies have proven otherwise. Yes you sell business products or services to other businesses. Or [...]
Author Archives: Paula Skaper
A Peak Under the Hood of a “FREE” Viral Video.
April 4, 2011 – 3:12 pm
Paula sounds off about hype that claims viral videos as “free” marketing without disclosing the real costs of production and takes a stab at unraveling the true cost of a very popular “free” viral campaign that includes at least five cameras, lighting, and a few thousand dollars in post production among other unacknowledged costs.
Happy Birthday To Us
January 3, 2011 – 2:25 am
Exactly 11 years ago today I came home from work – first day back at the office after Christmas – to convince my husband that we should start our own business. And just like that Kinetix Media was born – sort of. We were 7 months into operation before I finally found the time to [...]
Search
Recent Posts
- Congratulations to the PNE, “2011 Marketer of the Year”
- Help Increase Google Ranking by Redirecting your www URL to non-www
- Google Sitelinks Improve Search Results for your Brand
- Does Your B2B Sales and Marketing Program Have a Flat Tire?
- 5 Key Facebook Tips for B2B Marketers
- A Peak Under the Hood of a “FREE” Viral Video.
- Online Image Theft – Facts and Tips
- How Threadless Speaks to their Subscribers through Subject Lines
- 3D Videos Now Available on YouTube
- Starbucks Unveils A New Logo And Stirs Up Debate
