While it’s no surprise that brand references embedded in online editorial are the most trusted source of brand information, the high trust value of email is positive news for marketers. 51% of consumers “very likely” or “somewhat likely” to read and respond to brand messaging within an email message making this channel one of the most under-utilized in Canada.
Author Archives: Paula Skaper
Kinetix Participates in Video for Aboriginal Pavilion
February 17, 2010 – 10:42 am
The Four Host Nations for the 2010 Olympic Games needed a compelling and entertaining way to share the cultural, business and historical stories of Canada’s aboriginal peoples with the world – a tale as expansive as our nation itself. The solution? A multi-media sphere at the heart of the Aboriginal Pavilion. Located on the Plaza [...]
meme
February 16, 2010 – 10:59 am
a fad, trend or fashion that is popular with a specific target audience. A theme or muse on which to build a campaign.
