Author Archives: Aunt May

Ask Aunt May: What’s Up With My Open Rates?

Dear Aunt May, Sometimes I get 30% open rates and sometimes they are only 10%. What’s up with that? Signed, Split Personality Dear Split, Christmas is just around the corner, and your old Aunt May has a sterling baking reputation to uphold  but that’s no surprise. Still, there’s only so many times I can [...]