Ever driven a car with a flat tire? I bet you didn’t get very far! A flat tire can turn a smooth, effortless ride into a very bumpy journey. And the further the car travels on the flat, the greater the damage that will be done, not only to that wheel’s rim, but to the [...]
Author Archives: Paula Skaper
5 Secrets to a Good Viral Campaign
February 16, 2010 – 9:05 am
I’m frequently asked what makes a good viral campaign. Much of the time, the request is for a cheap viral campaign produced overnight that costs next to nothing and catches on like the iPhone on steroids. The first is achievable. The second? Well miracles do happen, but not usually all at the same time. So [...]
HTML Email – Why Check Syntax
October 14, 2008 – 11:35 pm
You’ve heard it before – always check the syntax of your HTML emails before deployment. But your code is good, right? The email displays just fine. And it’s time consuming to check, slows down deployment. all that proofing and testing seems like such a hassle – why bother! We all feel that way from time [...]
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