Ask Aunt May: Search Engine Marketing

Posted on October 12th, 2004 by Aunt May

Our marketing manager is suggesting we include something called Google Adwords in our search marketing budget. Is it really necessary to pay for search engine traffic?

Adwords,
Portland, OR

A: Dear Adwords,

Hey, is it really necessary to pay for parking tickets? You might be ok if you ignore them. On the other hand, you might end up spending the night in jail.

Google is currently the most popular search engine on the Internet. You’ll simply get better rankings, more qualified traffic and faster results when you include an Adwords campaign in your search marketing spend. You only pay when someone actually clicks on your ad, and you control the maximum amount you’re willing to spend on any given day.

If you’re already using email as a marketing tool, investing in an Adwords campaign is also a smart way to address some of the challenges anticipated by Gmail, Google’s free email service.

Aunt May

Want the latest integrated marketing news?

Home | About Kinetix | Marketing Services | Our Work | Marketing Speaker | Marketing Blog | Contact
#155-5489 Byrne Road, Burnaby BC, V5J 3J1 | © Kinetix Media Communications | Marketing in Motion