While it’s no surprise that brand references embedded in online editorial are the most trusted source of brand information, the high trust value of email is positive news for marketers. 51% of consumers “very likely” or “somewhat likely” to read and respond to brand messaging within an email message making this channel one of the most under-utilized in Canada.
Monthly Archives: April 2010
Step Five: Stay In Touch
April 3, 2010 – 8:53 am
How to Stop Wasting Money on Dead Email Addresses – Step 5 You’ve now got a solid database of subscribers who care about your brand, are interested in hearing from you and want to be part of your program. Look after them. Pay attention to the feedback they gave you during the re-engagement campaign and [...]
Step Four: Say Goodbye
April 2, 2010 – 8:50 am
How to Stop Wasting Money on Dead Email Addresses – Step 4 OK, you’ve launched your re-engagement campaign, sent follow up reminders and still a good portion of your lapsed list hasn’t re-engaged. This could be as low as 10% of your list or as high as 50% (or higher). It’s been our experience that [...]
