Monthly Archives: March 2010

Step 2: Segmenting Your Database

How to Stop Wasting Money on Dead Email Addresses – Step 2 A good rule of thumb is that anyone who has engaged with an email campaign in the past 12 months is a potential customer. Anyone not responding for 12 months or longer might be worth getting rid of. But not quite yet! Segment [...]

Kinetix Produces Video for Dr. Lee Thompson

When the Dr. Lee Thompson Centre for Skin Rejuvenation needed a visually engaging way to introduce web site visitors to the Centre’s industry-leading anti-aging solutions, they turned to Kinetix Media to produce a five-minute mini-documentary featuring interviews with the founders and powerful client testimonials. Early response to the online video has been powerful.

Ask Aunt May: Make Your Emails Point The Way

Dear Aunt May, I send my subscribers some really great deals but it seems like nobody’s buying? Hardly anyone clicks on the offers in my emails, and even when they do, I’m not sure they’re actually buying. Help! Signed, Dazed & Confused Dear Dazed, I went to do some Easter shopping yesterday to spend too [...]