DemandGen Report has released the results of New Years study on successful marketing strategies for surviving a downturn. The consensus? Insiders suggest the smart money will flow toward more targeted outreach and a renewed emphasis on re-engaging contacts already in the database. Good news for all of us in digital direct – email marketing and [...]
Monthly Archives: January 2009
What is an SPF Record?
January 6, 2009 – 1:44 am
An SPF record is a small text file that tells ISPs who you are, and what domains you will send legitimate email from. You publish this file…
Strongest Online Channels for 2009
January 6, 2009 – 1:32 am
How do you ramp up marketing activity with fewer resources? Re-allocate wasted dollars away from budget-hogging traditional mass media and focus a greater percentage of our investment in highly targeted, measurable, digital media and marketing channels.
Of course, the $64,000 question is where will a renewed online focus pay off most in ’09? Fortunately, we have the answers.
