This morning I received an email promotion from a well-known vendor of email and CRM services, offering a free white paper on high impact email marketing. I was intrigued – I’m always interested in what industry leaders are thinking when it comes to current email marketing best practises. So I clicked the link and, voila, [...]
Monthly Archives: September 2006
CaseCamp Vancouver a Success!
September 27, 2006 – 4:07 am
Yesterday evening I attended the first ever CaseCamp (link to casecamp.org) held in Vancouver. To be honest, I wasn’t sure what to expect but was intrigued by the interactive format and the opportunity to get into discussion with a couple dozen really smart people in my field. So I hopped aboard the organization train and [...]
GM’s Pontiac G5 Contest Needs a Boost
September 18, 2006 – 11:53 am
On the theme of major corporations missing the boat – I received an email promotion for a GM Canada contest this morning that is a terrific example. The email itself wasn’t bad once, I downloaded the images. But it was all downhill from there (see image inset). The email encouraged me to"Feel Energized" by entering [...]
