Youtube announced two recent innovations designed to strengthen advertising revenues and enable marketers to take advantage of the site’s popularity. Participatory Video Ads (PVA’s) – user-initiated commercials. Imagine if you got to choose what commercials you watched on TV? Only the really funny, really informative and really engaging ones would get airtime. That’s the idea [...]
Monthly Archives: August 2006
In Web Marketing News this week
August 30, 2006 – 9:29 am
1. Advertising Age: eTailers trade consumer reviews for traffic 2. Boston Globe: Consumers unaware when blogs used to pitch products 3. Click Weekly: Bad news for mobile, business users just want to make a phone call 4. Clickz: Tabbed browsers change surfing styles
How to Write the Right Alt Tags
August 30, 2006 – 9:28 am
The other day I wrote about the increasing importance of alt tags for email marketers. Today, some tips on how to write an alt tag that sells your offer. Newsletter headers and section titles – repeat the text of the image and consider adding a teaser that adds interest to that section of the newsletter. [...]
