Ever wondered how many emails are sent each day? Well, we got out our abacus and started counting. Turns out, over 171 billion – yes, billion – emails are sent daily. That breaks down to 2 million email messages every second. The bad news? Around 70% is considered spam. Source: About.com Email
Monthly Archives: July 2006
ClickZ: In-house email costs twice as much as outsourced
July 25, 2006 – 8:59 am
I re-read a terrific article on ClickZ the other day cautioning marketers to make sure they calculated the “True†cost of ownership when developing the business case for in-house email marketing versus outsourced solutions. The rationale in the article still holds true six years down the road – especially in this day when email marketing [...]
Ask Aunt May: Giving Email Addresses to Companies?
July 25, 2006 – 8:47 am
Dear Aunt May, Why do all these retail stores ask me for my email address when I buy something? Are they going to spam me? – Shopping Diva, Vancouver, BC Dear Diva, Well sweetie, I guess that all depends on the sorts of shops you frequent! Just like the apples at the green grocer, there’s [...]
