At least according to a report published today by Marketing Sherpa. And those cultural differences extend to the online world – we’re more wired and we spend more time online than our neighbours to the south. We are, according to Marketing Sherpa, “an online market ripe for pickingâ€. The challenges – two languages, tougher privacy [...]
Monthly Archives: May 2006
Domain Name
May 31, 2006 – 2:49 pm
The unique name that identifies an Internet site. A domain name is the text name corresponding to the numeric IP address of a computer on the Internet. An example is this site’s domain name, www.digitalconversations.net.
Agency of Record
May 31, 2006 – 2:46 pm
An advertising agency, appointed by an advertiser, with full authority to negotiate, contract and provide insertion instructions to the media on the advertiser’s behalf.
