Factoid: Both Jupiter Research and G2 Research agree that outsourcing reduces the production cycle by 33%. Let’s face it edirect marketing takes a heck of a lot of tender loving care. Time, money, resources; not to mention plain old good management. New mail clients, new spam filters, cluttered inboxes, last-minute changes and advanced techniques all [...]
Monthly Archives: April 2006
Does viral mean video?
April 28, 2006 – 1:04 pm
All too often when we hear the term viral marketing, we jump to the conclusion that what’s needed is a cute 30-second (or shorter) video clip that makes us laugh. There’s no denying that the video approach works and has been very effective. Unfortunately it’s well out of budget for many smaller businesses.
3 Tools that every Web Designer should have
April 28, 2006 – 11:06 am
Most web production people I meet are using FireFox, but it is sometimes surprising to me when I still see them take a screenshot of a page, load up PhotoShop, paste the page into it and then open the toolbar in PhotoShop just to get a color or measure something. FireFox to me is becoming [...]
