Monthly Archives: March 2005

ePinion: Know when to keep quiet

In the aftermath of September 11, my email inbox was flooded with expressions of sympathy for the victims and their families. After the thirtieth, or maybe the fortieth, message in under a week, I began to wonder what purpose those emails served. Don’t get me wrong – I cried buckets as I sat glued to [...]

ePinion: Blogging – Narcissism or Marketing Tool

Suddenly, everyone I know has a blog. Mostly, they talk about their day, their dog, their job and their friends. A few have blogs devoted to a specific topic – a hobby or their area of professional expertise. And all are enjoying the freedom of self-publication. It reminds me of the early days of the [...]

ePinion: Your website as a customer service tool

YOUR WEBSITE AS A CUSTOMER SERVICE AND SUPPORT TOOL I’m an Irish lass, through and through. Born on the Blarney Stone. Really – I’m almost never speechless. Except lately. These days, it seems that every time I venture forth to beg for customer service, I end up caught in a web of automated answering systems [...]