Our marketing manager is suggesting we include something called Google Adwords in our search marketing budget. Is it really necessary to pay for search engine traffic? Adwords, Portland, OR A: Dear Adwords, Hey, is it really necessary to pay for parking tickets? You might be ok if you ignore them. On the other hand, you [...]
Monthly Archives: October 2004
DMN eMarketing Conference
October 4, 2004 – 3:15 pm
I had the opportunity to speak at an emarketing conference in Toronto last week. Getting Up To Speed, hosted by Direct Marketing News. It was a privelege to share the stage with speakers representing the forefront of our industry. Every session offered valuable gems from the likes of Advertising.com, Overture, Google, 24/7, ThinData and more. [...]
