Ours is a small retail operation (10 stores, online store and 20 employees at head office) with a sales and marketing team of 3 people. Lately our traditional direct marketing efforts aren’t working. Do you think we should try emailing our customers sales announcements instead of mailing them? Dwindling Response, Winnipeg, Mb A: Dear Dwindling, [...]
Monthly Archives: September 2004
INDUSTRY AVERAGE MEASURES ARE IRRELEVANT
September 14, 2004 – 3:18 pm
Every time I speak to a group about email marketing, they’re inordinately interested in how to measure success. And inevitably, success is measured by how well (or how poorly) their open rates and CTRs stack up against “industry average”. Industry average success metrics are irrelevant to the success (or failure) of your email marketing programs. [...]
C’mon Google , give me a break!
September 14, 2004 – 3:16 pm
I’ve been watching the evolution of GMail with great interest. Not only because as an email marketer, I need to be able to guide clients on how to adapt their email programs to accommodate GMail’s restrictions – the most immediately challenging being GMail’s handling of graphics, forwards and spam. But that’s another post… You see, [...]
