The PNE’s outstanding “100 Years of Fun” integrated marketing campaign promoting the centennial Fair at the PNE has earned the organization the coveted “2011 Marketer of the Year” award. BCAMA selected the PNE for having successfully positioned itself as a premier year-round entertainment destination in the midst of the most challenging economic climate in decades. [...]
Ask Aunt May: Make Your Emails Point The Way
Dear Aunt May, I send my subscribers some really great deals but it seems like nobody’s buying? Hardly anyone clicks on the offers in my emails, and even when they do, I’m not sure they’re actually buying. Help! Signed, Dazed & Confused Dear Dazed, I went to do some Easter shopping yesterday to spend too [...]
Help Increase Google Ranking by Redirecting your www URL to non-www
Searches engines consider www.example.com and example.com as two separate websites/domains that can cause some potential search ranking issues. The back links will be shared between the two URL’s for your domain rather than just one. By using the mix of two URL’s you are splitting the potential benefit of valuable link popularity. How do you [...]
How Threadless Speaks to their Subscribers through Subject Lines
Threadless.com is an online retail store that sells tshirts, hoodies and other apparel with incredible graphic designs printed on them. It has attracted a very large part of the design community and promotes designers to submit their work to be printed on the clothing. Threadless.com sends out frequent promotional email blasts that contain new and [...]
5 Key Facebook Tips for B2B Marketers
The grande dame of social media platforms, Facebook dominates social interactions on the web. Yet as B2B marketers, we tend to dismiss the platform as, quite simply, “not for us”. This is a mistake, as a few innovative and forward-thinking companies have proven otherwise. Yes you sell business products or services to other businesses. Or [...]